About Product and Systems

In short, you’ll find a lot of spreadsheets, frameworks and simple systems to help you become a more data driven Product leader.

Being a Product Manager is, in my opinion, one of the hardest (but most fulfilling) roles out there 😤 I truly believe in the power of building systems to simplify and to bring data and structure to your approach.

About Me

Yes people do describe me as ultra organised / systematic / type A / super German. I am still wondering from time to time if that’s always a compliment 🤔

I am the VP of Product at Roam. I built the Product team from scratch to currently 15 Product Managers and still growing. I am the Virtual CEO of a B2B SaaS Product for Visitor Management (currently in early growth phase 🚀) and have lead several successful B2B products for large enterprise clients at Roam over the past 5 years.

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Sharing my favourite systems and frameworks for becoming a more data driven Product leader!


VP of Product at Roam Digital. Author of The Insights Driven Product Manager 👩🏼‍💻 Helping companies build a more data driven product culture. 👉🏼 www.insightsdrivenpm.com